German car makers – Mercedes, BMW and Volkswagen Audi, have been dominating the market. The Japanese three of Lexus, Acura, and Infiniti which are the upmarket brands designed by the three Japanese carmakers Toyota, Honda and Nissan are left behind in spite of their best efforts. The three German companies mentioned above have 70% of the luxury car market while the Japanese have only 10l%. And Jaguar Land Rover, which is a British but Indian owned company, has overtaken them. They sold half a million cars just after the Lexus.

German Cars

The Japanese trio is trying hard to overcome the German Trio by advertising that their cars have a more passionate Latin feel about them compared to the cold and clinical look of the German Cars.

Lexus is launching a mini SUV to rival Range Rover Evoque and other similar cars from BMW and Audi. Acura has pinned its hopes on the new RLX which is a sleek and long saloon car.

For the three Japanese car makers their premium divisions are much more than mere sidelines. This is because in the highly competitive mass car market profits are less compared to those in the luxury car segment.

In fact, the profit on luxury car models comes to thousands of dollars per vehicle. According to Andy Palmer, an executive at Nissan says that the premium models make up 12% of the sale and 50% of the profit for any car maker.

Initially, Japanese car makers targeted their premium cars for the American market, and Lexus was the best-selling luxury car brand in America for over a decade. Europeans don’t give much for style, and hence the luxury models did not fare well in this region. However, Japanese luxury models are doing well in the American market.

The Craze For Super-Luxury Suvs

There is a race among luxury car makers to make beefier models, and this is an attempt to broaden their appeal. These cars with a price tag of over $200,000 are unlikely to be tried on a muddy track, but still, SUV enthusiasts are spending millions to own these sporty SUVs. China is the world’s largest car market and a third of the cars sold here are SUVs. The urge to own an SUV is equally powerful among the wealthier sections of society. Global sales of SUVs rose from 400,000 in 2000 to 1.2 million last year, and this is likely to grow.

However, all sports car makers don’t think alike because Ferrari and McLaren say that they don’t have any plans to make an SUV shortly. They are worried that an SUV which would be tough looking and bulky would not look good aside from their racier models. However, even the rich people look for a mixture of the exotic brand and practicality. The race-bred cars have two seats usually, and there is not much regarding comfort.

At the same time, there is little space for luggage. Maybe the wealthy people need a car which can both have breakneck speeds and be able to accommodate the week’s shopping. In this case, it makes sense to have a Lamborghini and an SUV if money is not a concern then just buy them both. Whatever be the real reason behind the craze of wealthy people for SUVs, they are going great guns in the luxury car market.

There are a few things that make statement like no other. Your shoes, the watch you wear and your after shave (as a man, your perfume and handbag as a woman). These things may seem superficial – however they create a first impression – and those impressions last.

Another thing that makes an impression is the car that you arrive in – especially if it at a business meeting – or a social event.

And there can simply be be no argument that arriving in a car with that iconic lady on the end of the bonnet makes a huge statement. She’s called ‘The Spirit of Ecstasy’ – and there is reason for that.

Driving or even being a passenger in a Rolls Royce is an experience like no other. Many people speak of the luxury of modern German stretched limos and even though Rolls Royce is today owned by BMW – it still oozes Englishness – and BMW has been kind enough (or clever enough) not to mess about with the marque to much.

But you don’t have to shell out millions to enjoy that luxury. Renting a Rolls Royce is today extremely simple. there are many companies that specialize in luxury rentals – and they will happily provide a classic Rolls Royce or one of the ultra modern versions.

Many people would question why you would rent something like that. The answer is of course style and the ability to spoil yourself. If you believe that the purpose of a car is to get you from A to B affordably and with a minimum of fuss and bother – well, that’s perfectly acceptable and very wise.

But there’s also the flip side of the coin. Why travel at all if you are going to be watching the world go by in a small sedan? Why not take the opportunity to spend that little bit extra and watch it go by from the ultra lux seat of a rented Rolls Royce?

this is not something that one does everyday – but if you are on that business trip – or simply want to spoil the family – go for the Rolls. It’s simply worth it to see the smiles of the people in the car and even outside it. A Rolls Royce oozes charm – and strangely enough even the working man loves that car. It doesn’t scream money – it just is a perfect piece of engineering.

leave that bright day glo sports car in the rental yard. Take the classic good looks and absolute luxury of that Rolls Royce – it is a decision that you will never regret. It is literally the stuff that dreams are made from.

If it’s for a wedding, great, a dance – fabulous. But don’t limit yourself – take that car for a week. rent a piece of history and fall in love with a classic. You do have to give it back, but love it while you’re in it.…

Both the people who own luxury cars and ones who don’t, know what we are talking about. Owning a luxury car is a super feeling, and every day we see people taking photos of luxury cars parked in the parking lots. There is something about these excellent machines that pulls people towards them. As the owner of a luxury car, you may have felt the different way that people look towards you with envy and a mix of admiration.

Some people are truly passionate about driving, and most of these people dream of at least one supercar. Even if you are a great driver, the car that you drive makes a difference. For better performance, you need a better car. This is a fun hobby but is also expensive, because not only the car is expensive to buy, but also expensive to maintain.

Owning a luxury car is also a status symbol, and it adds to your social image. People look at you as a powerful person and depending on the car model they may also see you as classy, successful, smart or fun. In some cases, you may be all of that. Some people are forced to drive a luxury vehicle because their business status demands it. However, you need to bear in mind that you also need to have good manners and other similar mannerisms. Otherwise, the luxury car will just be an appearance and won't last long. Whatever be the reason for owning a luxury car, this market is booming, and people are vying with each other to own a more expensive model.